🎛️ Are brand-owned communities the future of growth?

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Plus updates for marketers using Reddit and RCS

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Mar 24, 2025

We’d hate to see our loyal MarTech community suffer from college basketball withdrawal this Monday morning, so we’re easing you back into things. Here’s what you need to know:

The complete Season 1 of our Conversations with MarTech series is now available. From voice agents, social media and AI agents, to search, MOps and GTM strategy, we covered it all. Check out all nine episodes.

The slam dunk was illegal in college basketball from 1967 to 1976. Really. You can look it up.

Brand-owned communities are the future of growth, says contributor Eric Dates, and relying on other platforms is a bad idea.

Despite a widely held belief among fans and the media, there is not a consistent, quantifiable decrease in shooting percentage among teams in the Final Four.

The MarTech Conference kicks off tomorrow(!). Scott Brinker and I are going to look at the results of the 2025 State of Your Stack Survey in the opening keynote. All the cool kids are going to be there. Join us online for free.

Mike Pastore
Editorial Director

Customer experience

Why brand-owned communities are the future of growth

Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.

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ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.

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Grab your free pass and join us tomorrow and Wednesday at MarTech to learn fresh AI, GTM, ABM, and influencer marketing strategies — and add your voice to the conversation.

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MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide. NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms. The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. However, they do not own that reach. They rent it.” – Eric Dates in Why brand-owned communities are the future of growth “Share of search shows itself to be a really good proxy for share of market.” – Liam Moroney in ‘Share of search’ is the marketing metric you need to be tracking