This week's Marketing Land is brought to you by: Validity

Proactive blocklist monitoring is critical to maintain a solid sender reputation – but what is a blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future? Our email experts hear these types of questions regularly. In fact, blocklists are more common than you might think!

Most email marketers run into the problem of blocklists eventually. That’s why we’ve developed this eBook, Don’t Block Me, to help you avoid and prepare for blocklists so your reputation and deliverability don't take a huge hit.

This eBook walks you through:

• The common reasons behind becoming blocklisted;
• Our 3-step action plan to get off a blocklist; and
• Strategies to avoid blocklists and improve sender reputation.