iOS 18.2’s email ramifications: What we know so far
| Agentic AI. Agentic is the ugliest buzzword I’ve heard in a long time. It rolls off the tongue like a brick. In addition to sounding like a small sneeze, agentic may also be inaccurate. That’s because what everyone is calling an agent is just a bot dressed up for the ball. Or maybe two apps cuddling. The gist of my conversation with Christopher Penn and Paul Roetzer focused on why agents aren’t anything new. One other thing, could you take a few minutes to answer the 2025 State of Your Stack Survey? We appreciate your help. Constantine von Hoffman
Managing Editor | | |
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| Marketing artificial intelligence (AI) | | | Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised. | | |
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| Marketing technology | | | How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more. | | |
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| Marketing artificial intelligence (AI) | | | TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse. | | |
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| MarTech buyer's guides | | | Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice. | | |
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| Connected TV and OTT | | | CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. | | |
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| Email marketing | | | Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. | | |
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| First-party data | | | Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here. | | |
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| Customer experience | | | Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences. | | |
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| Free online event | | | Meet the speakers you’ll learn alongside — and the topics you’ll discuss — at MarTech, online March 25-26. Your agenda sneak peek is here! See what’s in store | | |
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What they're saying | | “We’re still in the relatively early days of CTV, and more ad-supported streaming options won’t completely mitigate an increase in engagement costs as advertiser adoption rises. That doesn’t mean you have to launch campaigns right now. However, it raises the stakes for getting ready to use CTV as soon as it’s viable for your business.” Sean Nowlin in 2025 is the year for B2B brands to embrace CTV. “Too many marketing strategies focus on influencing individuals rather than building relationships across entire organizations. Similarly, sales teams often lack the visibility they need to understand the full picture of account engagement and end up chasing the wrong individual simply because they ended up in a list from marketing.” Eric Dates in How the Salesforce Lead Object broke B2B marketing (and how to fix it). | | |
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