You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
That’s actually the point of a new element to the site called Econ Learn, which consolidates all of our skills assessment, online learning and face-to-face training information in one place. We want to make it easier to stay on top of the ever changing discipline of modern marketing.
While data science cannot explicitly help you acquire more customers on command, it can tell you when, where and how you should pitch your target audience to maximise yields and minimise waste.
With any new technology comes challenges. With AR, this is largely to do with novelty, and whether or not the tech offers any real value for marketers (and indeed consumers).
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Google recently unveiled a set of new features for its travel app, leading some to suggest the search giant is now a free travel agent. We take a look at some of these new features including the best times to visit places, choosing the best neighbourhoods and personalised results.
