Plus: Washington Redskins reviews name. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
July 6, 2020
By Sara Jerde
 
 
Kids Send Climate Change Messages With AR Faces in Quirky Campaign
 

Good morning,

Hope you were able to relax this weekend.

Augmented reality, mixed reality and virtual reality have become even more prominent in this age of the pandemic and have given extra importance to an area that some publishers have been hesitant to consider experimenting with.

Verizon Media recently announced that it would integrate these capabilities across its properties, including Yahoo, HuffPost and TechCrunch. Other publishers have also spearheaded innovative storytelling using the tools as they build out their own departments with the technology.

As Mia Tramz, editorial director, enterprise and immersive experiences at Time told me recently during an interview with Adweek's Creative 100: "VR and AR are incredible tools for education especially when it comes to younger audiences."

Need a break? Enjoy the fact that Beavis and Butt-Head are returning to TV.

Let me know what you come up with, among your other news tips, at [email protected].

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Washington Redskins Officially Begin Review of Team Name
 

The Cleveland Indians quickly follow with announcement of name change review.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Ecommerce App Klarna's New Ads Combine Scandinavian Kitsch With Absurdist Humor
 

They're part of the brand's first U.S. marketing campaign.

 
 
 
 
 
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Remove unwanted stories.

 
 
 
 
 
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