Good morning,
Hope you were able to relax this weekend.
Augmented reality, mixed reality and virtual reality have become even more prominent in this age of the pandemic and have given extra importance to an area that some publishers have been hesitant to consider experimenting with.
Verizon Media recently announced that it would integrate these capabilities across its properties, including Yahoo, HuffPost and TechCrunch. Other publishers have also spearheaded innovative storytelling using the tools as they build out their own departments with the technology.
As Mia Tramz, editorial director, enterprise and immersive experiences at Time told me recently during an interview with Adweek's Creative 100: "VR and AR are incredible tools for education especially when it comes to younger audiences."
Need a break? Enjoy the fact that Beavis and Butt-Head are returning to TV.
Let me know what you come up with, among your other news tips, at [email protected].
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