Oracle’s exit from the ad business proves a boon for some as ad tech’s leading publicly listed companies continue to post gains (even if modest) as pundits moot consolidation.
| In recent weeks, the ad tech sector’s publicly traded companies released their official earnings figures, offering insights into the industry's critical underpinning developments. Additional coverage: CMOs and agency execs say in this Digiday+ Marketing Briefing brands need to listen to voter feedback to understand if they know what resonates with consumers. On this week's Digiday Podcast, our editors discuss how publishers are considering what a second Trump presidency looks like in regard to traffic spikes and subscription revenue, otherwise known as the Trump Bump. MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3. As organizations generate an avalanche of daily employee data, people managers face an unprecedented challenge: how to transform all that so-called “dead data” into actionable insights. Recent innovations in AI offer promising solutions. Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content. Other things to know about Join us at the Digiday Programmatic Marketing Summit, December 3-5, in Nashville for the chance to connect with programmatic leaders from OMD, Spark Foundry and more. Register by November 15 to save $200 on passes and gain an additional 8-Minute Meeting. According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. Sponsored by Marigold. Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. Sponsored by Activision Blizzard Media. | | |
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