Applebee's exec email raises hackles, Reengaging post-pandemic

DAILY SCOOP

Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations

Also: Mattress company Avocado opens wellness center store in Manhattan.

STORYTELLING

4 tips for reengaging with audiences post-pandemic

After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.

THE FRIDAY REPORTER

Revrocket’s Tim Hermes offers tips on finding your niche audience

The B2B media veteran offers insights from his storied career.

WINNING CAMPAIGNS

Bayer’s social media campaign reassures farmers over worries about supply chain disruption

The #StillFarming campaign sought to show support for American farmers and communities during the pandemic. It won in the ‘Crisis Management’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

RAGAN AWARDS

Announcing Ragan’s Workplace Wellness Awards winners

Congratulations to our impressive list of winners.

DAILY SCOOP

Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app

Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’

MARKETING

How influencer marketing has changed consumer expectation

Your customers now expect opportunities to participate in content creation and feeling like a brand insider.

THE WORKPLACE

PR leaders must constantly revisit relationships with employees

Data from Pew Research shows that workers with a college degree are reporting more wages, flexibility and career growth after switching jobs.

EMPLOYEE ENGAGEMENT

Crafting employee communications in a hybrid work world

Connect with employees whether they work in the office, in the field or at home.

EVENTS

How ESPN and BrightDrop use storytelling for purpose, empathy

These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13.

DAILY SCOOP

Home Depot ‘privilege’ flyer sparks social media outrage, investor rumors complicate Buzzfeed staff cuts and Disney fans split on ‘Don’t Say Gay’ bill response

Also: Bank of America advances DEI commitments with Racial Equality Award nominees.

CONTENT MARKETING

How brand managers should consider the ‘pregnancy lull’ when working with influencers

Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?

WRITING & EDITING

When you need to use the Oxford comma in AP Style

AP Style is designed to minimize characters used, but clarity is always king.

A DAY IN THE LIFE

Orchard’s Mandy Menaker talks turning her ‘scrappy start’ in PR into leadership roles

The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.