| | | | | AdFreak | | November 11, 2020 | By David Griner |
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| Apple Brings Back John Hodgman as the Face of PCs, a Decade After 'Get a Mac' | |
| | As the first decade of the 2000s came to a close, Adweek had no trouble naming the Campaign of the Decade: Apple's "Get a Mac." Starring actors Justin Long ("I'm a Mac") and John Hodgman ("I'm a PC"), the campaign was minimalist and charming, while also injecting more personality into Apple's marketing than any of its previous work. (Seriously, think of Apple ads from before the 2000s, and they're all either deeply sincere, like "Here's to the Crazy Ones," or 100% style, like the "Silhouette" campaign for iPod. "Get a Mac" brought recurring characters, approachability and a bit of swagger to the brand.) The campaign wrapped after 66 spots from 2006 to 2009, and we haven't seen it since. I've heard rumblings that Long didn't look back too fondly on it, but it certainly was a boon to Hodgman's career, which was just beginning as an author and on-screen personality when the ads began running. On Monday, as Apple closed out its 45-minute event about new computing products and technology, we were treated to the classic "one more thing" moment. But this time, instead of a surprise gadget reveal, it was Hodgman, returning to his PC role and just as geekily charming as ever. Give his clip a watch here, and while you're at it, be sure to check out the new celebrity-packed "Behind the Mac" spot that was released shortly after the event. What's your favorite Apple campaign of all time? (And yes, yes, we all like "1984," but I want to hear some real deep cuts.) Let me know at the email below or at @Griner on Twitter. David Griner Creative and Innovation Editor, Adweek [email protected] Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands. | | | |
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| | Adweek Promos and Events | The NFL, NHL, MLB and More on the Future of Sports | |
| | In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing of MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. Register now and join the movement. | |
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