Apple's Privacy Push

Hi there,

Hope you are having a nice start to the week so far.

As Apple grapples with its relationship with media organizations (rather, makes decisions and leaves media execs to figure it out), these swift actions have left publishers picking up the pieces to determine how to work around the tech company.

My colleague, Ronan, reported a piece for the magazine detailing what the relationship between publishers and Apple looks like—and why—as Apple postures itself as mindful of consumer privacy, some outlets could lose out.

As one source told him: “We get the sense that Apple and Google are paying close attention to the antitrust scrutiny. Apple did what it did with IDFA because they couldn’t afford to kill it outright, but by making it opt-in, they essentially did.” Read the full story.

What else we're covering:

Fun Fact: The heroes of Star Trek and Star Wars face off in this new ad.

Need a break? Consider talking to Samuel L. Jackson about it.

Please consider sending any news tips to [email protected]. Thanks for reading.

Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

The influencer marketing effort is aimed at showcasing its diversity of jobs.

Why the potential TikTok and WeChat bans don't make sense.

TikTok brought in 700,000 new users, too.

The tech giant says AI will be vital for personalization in a trackerless world.

Echo smart speakers now answer to a new celebrity name.

It teamed up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on a two-day virtual small business festival.

The original tool, enabling rights holders to protect videos, debuted in April 2016.