While Google’s crumbling cookie and Apple’s ATT crackdown have spurred diversification, DTC brands are still dedicated to Meta and Google.
| While Google's crumbling cookie and Apple's ATT crackdown have spurred diversification, DTC brands are still dedicated to Meta and Google. Additional coverage: Thirty-four publishers signed on to a new program through Pinterest aimed at adding more video content on the platform in exchange for ad revenue potential. More in this Digiday+ Media Briefing. Hasbro is investing in college athletes to gain traction among Gen Z sports fans, starting with a new sporting event, Nerfball. BeReal launches its first global campaign, hoping to drum up buzz with users. Now, marketers are reconsidering the app. More than 200 media agency, brand and ad-tech folk gathered in Naples, Florida, to address challenges and opportunities agencies face at the Digiday Media Buying Summit. Digiday sibling WorkLife is proud to present season two of "The Return," a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. Other things to know about Join us virtually on November 2 at 12 p.m. ET for Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. To stay ahead of the competition during a busy holiday season, brands are offering early access to sales, building loyal audiences in the run-up BFCM. Sponsored by Klaviyo. Teams are reevaluating the skills and responsibilities needed to drive new post-omnichannel strategies. Sponsored by Infillion. | | |
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