Between recent tech updates and announcements that reshape advertising, it will be Apple marketers turn to now for leadership on privacy issues that matter to their media spends.
September 16, 2021
Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can't be said for Apple. So even when Apple’s marketing says it must upend data collection methods that are inextricably linked to advertising because they breach people’s privacy — it chimes with fans. That’s regardless of the fact that in doing so, Apple has made its own ads offering relatively more competitive. This is the fourth piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously updated landing page here. Read more below.
Between recent tech updates and announcements that reshape advertising, it will be Apple marketers turn to now for leadership on privacy issues that matter to their media spends.
Publishers and brands: What steps are you taking to ensure online and offline data is being used appropriately and effectively at your company? Take this survey and we’ll send you a $5 gift card.
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