No amount of demand gen will overcome a lack of brand marketing
| Apple has had a lot of success by going the “think different” route. This week it announced it is adding a suite of GenAI products to all its versions of iOS. Is this a “different” too far? While some consumers are curious about AI, few have shown much interest in using it. Also, this comes when businesses are cutting back on AI implementations because of the cost and high failure rate. We take a deep dive into both of those here. While I have your attention, could I ask you for a small favor? Would you mind taking our MarTech Replacement Survey? It’s very short and would help us a lot. Constantine von Hoffman
Managing Editor | | |
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| Marketing artificial intelligence (AI) | | | New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning. | | |
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| Marketing artificial intelligence (AI) | | | The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures. | | |
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| Performance marketing | | | Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. | | |
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| Marketing technology | | | We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. | | |
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| Customer loyalty | | | A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. | | |
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| B2B marketing | | | Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers. | | |
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| Marketing operations (MOps) | | | AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences. | | |
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| Marketing artificial intelligence (AI) | | | Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. | | |
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| Performance marketing | | | If you're building or redesigning a website today, the customer experience is paramount. | | |
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| Online survey | | | Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! Begin survey | | |
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