| There is no shortage of brands that offer gear for runners — but DTC brand Tracksmith is taking on the market a little differently, CEO and Founder Matt Taylor tells PYMNTS. It’s not about building the most mass market-appealing brand, so much as hyper-focusing on a niche of dedicated amateurs that tend to get overlooked. And they don’t have to race with Nike to succeed in athletic wear, he notes, which is why they aren’t even going to try. |
