For some time now, Apple has given the impression that it doesn’t like online advertising.
| For some time now, Apple has given the impression that it doesn't like online advertising. Now, it appears to be building its own DSP. Additional coverage: Ad revenue at Blavity, Black Enterprise and Revolt has grown since agencies made commitments to allocate more dollars to Black-owned media last year. In the second episode of The Return podcast, ad agency Fitzco has their first day back to in-person, in-office work. After two years apart, the agency grapples with anxiety and excitement, new Covid-19 safety protocols and even a few technological hiccups. This week's Digiday+ Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn. DTC hydration brand Buoy is turning to TikTok influencers to show how it can help people living with chronic illness and highlight its commitment to a widely underrepresented consumer segment. Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes. Other things to know about Join us for the Digiday Publishing Summit in Miami from September 19-21 to connect with execs from BuzzFeed, NBC, Sports Illustrated and many more. Secure your passes today. Prices rise August 9. Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Sponsored by Wiland. Download this new guide to learn how publishers are safeguarding ad quality and outsmarting fraudsters. Sponsored by GeoEdge. | | |
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