This week, Apple announced that, coming this fall, iOS 18 will support rich communications service (RCS). That means mobile marketers can reach iPhone users with a host of new bells and whistles in messaging. Videos, buttons, carousels — they’ll all be interactive and provide deep user-level analytics. It’s a game-changer. Here’s a handy guide for what marketers will be able to do with these new capabilities.
And is the “autonomous enterprise” a far-flung plot point from the next Blade Runner movie? Not at all. It’s part of the roadmap for AI-powered platforms like Pega’s Blueprint. This week, editor at large Kim Davis is on the ground in steamy Las Vegas reporting from PegaWorld 2024. He’s got the latest on enhancements announced for Blueprint and what this means for organizations looking to integrate and update processes with AI.
Also, please consider taking our 2024 MarTech Replacement Survey. It gives us great insight into the major issues that affect marketers across the country and around the world.
Chris Wood
Editor
