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Apple Enlists Carl Sagan for Beautiful Tribute to Earth After U.S. Exit From Paris Accord Poignant excerpt from Pale Blue Dot By Tim Nudd Several brands reacted quickly and scornfully last week following President Trump's decision to pull the U.S. out of the Paris climate accord. Apple took its time, though, and waited until Wednesday night--in front of a big TV audience watching the NBA Finals--to register its displeasure. And what a lovely protest it is. Apple used audio...
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The CW Will Debut Its Entire Fall Slate During One Week in October The new season starts with Supergirl's premiere on the 9th By Jason Lynch The CW is keeping it simple for its fall premiere schedule, opting to debut all 10 shows during a single week. It starts on Monday, Oct. 9, which will see the return of Supergirl for its second season on The CW (after originally airing on CBS) at 8 p.m., leading into new military drama Valor,...
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3 Automotive Brands Dominated Spending on New Creative Last Week Spending was highest during the NBA Finals By Erik Oster Need a new car this summer? Three automotive brands populated Kantar Media's list of last week's top spenders on national broadcast placement for new campaigns. Spending on new creative increased last week, with 594 advertisers devoting around $95 million on placement for new campaigns, an increase of nearly a third over the previous week's total...
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Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV The company pointed to mobile useage By Marty Swant When it comes to consumers, Facebook has a message to marketers buying ads on television: they're just not that into you. According to research released today, people watching the season premiere of an unnamed but popular TV show chose to ignore the commercials and instead turn their attention to--you guessed it--Facebook. The social network surveyed...
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MDC Partners Announces Collaborative Venture Capital Fund Will apply to the entire agency network By Erik Oster MDC Partners announced the launch of MDC Ventures, a collaborative venture capital fund allowing the agency network to invest in early-stage digital media and marketing technology companies. The newly-formed entity expands MDC Partners' existing investments and enhances the sharing of knowledge gleaned from such investments across the agency network. MDC Ventures grew out of KBS...
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How Technology Is Redefining Native Advertising for Brands The pace of change has many marketers scrambling to keep up By Salim Tarazi Native advertising has come a long way since its inception. Initially, it was met with customer resistance and brand criticism, but many brands have since adopted native ads as a standard part of their strategies. It is not surprising then that native advertising is estimated to grow 156 percent by 2020. This is perhaps due...
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Outgoing 360i Chief Creative Officer Lands Global Role at McCann Pierre Lipton will serve as executive creative director By Erik Oster McCann New York hired Pierre Lipton as global executive creative director tasked with working closely with McCann North American chief creative officer Eric Silver and McCann New York co-chief creative officers Sean Bryan and Tom Murphy on global creative leadership. Lipton's appointment follows McCann's expanded duties on the Verizon account since the telecommunications giant parted...
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