“APPIX Launches Broadcast Tech That Creates Immersive Experiences And Audience Engagement At Concerts, Events” plus 1 more |
| Posted: 11 Oct 2019 04:53 AM PDT APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets. New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX’s innovation and creativity helped bring our Mixtape Tour production to the next level with stunning visuals and a genuinely effective fan engagement experience like no other! APPIX even made the concert more visually exciting and surprising for me and my band mates on stage as well.”
Their now launched in-venue smartphoneapp uses Bluetooth based transmission technology that operates without pairing and requires no cellular data or WiFi. Event organizers can engage audiences like never before with exclusive promotions, weather and emergency alerts, and custom content. Event producers can even light up the phones of attendees throughout the venue to create a colorful and memorable moment that is harmonized with the show’s lighting and production. Before the event, fans are instructed to download the app via a ticketing email or on-site promotions at the venue.
They have also partnered with UFC to create a custom version of the APPIX app called UFC In Action. The app is available for fights in North America and provides users with fighter info, real-time stats, and more during the fight using the same Bluetooth broadcast technology that allows APPIX to light up arenas and stadiums. Those who download the app also receive exclusive incentives and benefits. Another memorable moment for APPIX was celebrating the 100th anniversary of the LA Phil with a special concert at the Hollywood Bowl. At the show, which featured performances from Katy Perry, John Williams, and Kali Uchis and was hosted by Jaime Camil, attendees became an integral part of the concert when their cell phones lit up the iconic Hollywood Bowl with flashing colored screens.
APPIX is made up of talented producers and event strategists from across North America that have worked on thousands of successful projects. This includes assisting many of the world’s most famous names, brands, events and institutions including U2, Oprah Winfrey, Google, Facebook, NFL, and BMW. You can learn more about APPIX through their website, and can also contact them here if interested in working with APPIX on an upcoming project of if you have any questions. About APPIX: The most comprehensive audience engagement solution that creates the best in-venue experiences without the use of cellular data or WiFi. With the APPIX app, audience members join an immersive live experience using their smartphones. From participating in venue-wide displays with flash and phone screen light projections, to receiving exclusive real-time content, videos and messages throughout an event; APPIX makes everyone part of the show — all without the use of cellular data or WiFi. They are headquartered in Vancouver BC with US operations based in Las Vegas. Social Channels: Website / Facebook / Instagram / Twitter  This posting includes an audio/video/photo media file: Download Now |
| How To Get Your Music To Stand Out From The Crowd Posted: 08 Oct 2019 12:01 PM PDT Today, it seems like technology and the internet have drained all of the uniqueness of the music industry. All you need is a computer and a few sound clips to churn out song after song. They don’t even need to be good sound clips. Anyone can create music. However, when everyone with a guitar and a YouTube channel fancies themselves a musician, it can be hard to set yourself apart. Here are a few tricks to help you stand out and succeed in this competitive industry. Play to the Audience, Not the Media Media is an enormous part of the music industry, but focusing on reviews won’t bring new fans to your sound. Everyone is competing to be featured by the top magazine and talk shows. Even if you manage to get selected, talking about your music isn’t the same as getting people to listen to it. Media that caters to the music industry is one of the hardest places to get your music noticed. Don’t abandon the idea of getting featured on the front cover or on the radio, but don’t make it your primary focus. When you obsess about what others are saying, you neglect the people you should be focusing on. Instead, play to your target audience, and the media will follow. If you make quality music, it will speak for itself. Design A Unique Aesthetic Your music isn’t the only thing that will help you stand out. Take the time to develop a unique and memorable aesthetic that makes you different from the rest of the pack. Consider your clothing, your makeup, your hairstyle or a combination of these three points. You can also apply this aesthetic to your instruments. Even if your audience doesn’t see your face, they’ll associate the music with your look. If you don’t have the funds to purchase a custom paint job — as most starving musicians don’t — you can change up your existing equipment with vinyl wraps. Vinyl wraps protect your instruments while they’re on. If you decide to change up the look, you can remove them for up to three years without damage to the surface beneath. Create High-Quality Audio Everyone has a cell phone in their pocket capable of making audio recordings. Even in the best scenario, however, the sound quality isn’t great. It might work for TikTok or YouTube, but if you’re trying to record music to share or sell, don’t do it on a cell phone — they’re not designed for it. Neither are the microphones on laptops or cameras. They’ll work in a pinch, but they won’t give you the best audio quality possible. Instead, invest in a high-quality microphone, such as a lapel mic when you want to hear a voice clearly. Record music in a room with decent acoustics, where you can control background noise like pedestrian chatter and wind. We’ve moved away from the age of cassette tapes — no one wants to listen to crackly, grainy-sounding music unless it’s a hip throwback. Don’t Give Up The music industry is one of the most competitive in the world. Anyone can strum a few chords, sing a few notes and call themselves a musician. In fact, there’s a whole sector of reality TV dedicated to the concept. However, it takes a special kind of person to put in the work required for their music to stand out. Do you have what it takes? If so, focus on creating high-quality audio recordings and a memorable aesthetic. Excellent, audience-driven music does more for your career than a short blurb in a magazine. Scott Huntington is a writer from Vermont who covers music and more. Follow him on Twitter @SMHuntington.
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