AOC's record-breaking Twitch livestream; Tips for internal podcasts; Lessons from COVID-19; Storytelling builds relationships; and more

DAILY SCOOP

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.

EXECUTIVE COMMUNICATION

How to use podcasts to reach essential internal audiences

Whooshkaa CMO Noor Hammad shares how the popular digital audio format can be used to engage remote employees and make important messages stick.

A DAY IN THE LIFE

Smile Train’s Nijha Diggs shares the lessons of COVID-19

What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.

HOW WE DID IT

How storytelling builds trusted relationships

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”

BRAND JOURNALISM

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.

RESEARCH SNAPSHOT

Report: Negative social media content on the rise

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.

WRITING & EDITING

How COVID-19 is reshaping the art—and science—of business writing

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.

THE WORKPLACE

Follow the 5 C’s to avoid employee burnout

With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance.

DAILY SCOOP

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.

MARKETING

3 ways to protect your marketing budget

Try these tips to consistently prove the worth of work.

HEALTH CARE

How to pitch health writers during a pandemic

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.

PR INDUSTRY

5 tips for keeping your PR career moving during COVID-19

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.

DAILY SCOOP

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

RAGAN AWARDS

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.