As courts weigh in on antitrust issues, the ripple effects across the ad industry are already being felt. From potential platform divestitures to revamped auction mechanics, the stakes are high for ad tech players, publishers, and marketers.
EMARKETER’s latest coverage breaks down the implications of the Google antitrust ruling, helping you navigate questions like:
What does it mean for ad tech competitors?
How should advertisers adapt?
Which parts of the ecosystem may emerge stronger?
When the rules of the game are being rewritten, trusted data is your greatest advantage.
