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| In 2024, the fragrance category once again outdid itself.
Indeed, the sector has been riding high since 2021, when year-over-year prestige fragrance sales surged 82 percent during the first half of the year.
But that initial, post-pandemic jump was only the first of many surprises that the category — and its ever-growing consumer base — has unleashed since.
Today, fragrance continues shine bright, with data from Circana showing that while the category's growth has indeed begun to temper (at a slower pace than that of beauty overall) dollar sales still grew 14 percent year-over-year in the prestige market and two percent in mass through the third quarter of 2024. In today's WWD, beauty reporter Noor Lobad explores what the holiday season has in store for fragrances.
Elsewhere, I look at the impact tariffs could have on the beauty industry. —Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc |
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| | | Beauty Features President-elect Donald Trump has most recently threatened 100 percent tariffs on the BRICS nations. |
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| | | Beauty Features A dive into the top 20 influencers driving beauty and fragrance sales on TikTok Shop — plus their highest-grossing brands ea … |
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| | | Beauty Features The Spanish company’s stock was negatively affected after the group said it would withdraw a batch of Charlotte Tilbury makeup sp … |
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| | | Beauty Features Celebrity launches, including Beyoncé’s Cécred and Bella Hadid’s Ôrebella, were among the top beauty mo … |
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