Anticipating customer needs with data and AI Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs.
ClickZ Daily: July 3, 2020 |
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| Happy Friday! Today we have Deloitte Digital’s Managing Director, Kate Erickson looking into how AI and data can help companies to better anticipate client needs. She writes: While AI can benefit the customer’s experience, it can also help CMOs and marketers with non-CX use cases. For example, AI can help to optimize marketing ROI, improve marketing performance and acquire new customers. Also, we look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their business. Using AI for dynamic pricing is definitely the smarter strategy. It uses algorithms to identify the best pricing for every possible situation based on data gleaned from customer behavior. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Kate Erickson Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. |
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AI & Automation Kevin Payne We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their business. Read more |
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| Digital Advertising Tereza Litsa How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read more |
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| AI & Automation Jacqueline Dooley Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated enterprise. Read more |
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| AI & Automation John Allen RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read more |
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| AI & Automation Luke Richards According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growth strategies. Luke Richards unpicks how marketers in other companies can benefit too. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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