Another Super Bowl Advertiser Revealed

Yes, it's Super Bowl season already. Pringles is back in the Super Bowl for the fourth consecutive year. Let's do a quick trip down memory lane. Past renditions of its $5 million dollar ad buy include:

Stay on top of all the ads: Bookmark our Super Bowl Tracker to get the latest updates on which brands are in the game.

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How many different ways can you launch a streaming service? For Discovery+, the streamer isn't trying to be Netflix. It's targeting Disney+. But Disney+ doesn't have ads—and Discovery+ will. So in that vein, it may be a bit more like Hulu. But Hulu's original shows aren't an extension of its brand like Discovery+ shows will be. That makes it a bit more like Peacock. But Peacock is limiting the number of advertisers.

The point of differentiation media buyers care about: Discovery+ is going to accommodate as many advertisers as it can for a lineup of original shows and library authentic to Discovery's stable of networks.

Analysis: Get a breakdown of what you can expect from Discovery+'s advertising opportunities.

More TV News:

Two months after Tiffany R. Warren left Omnicom for Sony Music Group, the holding company has found her replacement in Emily Graham, the former chief diversity and inclusion officer at PR giant FleishmanHillard.

What it means: Graham will immediately assume leadership of Open 2.0, an eight-point action plan that Omnicom laid out in July to help it “reach system equity."

DDB hires global DEI lead:

Elsewhere, Nikki Lamba will take on a global head of diversity, equity and inclusion at DDB Worldwide.

TBWA\Neboko continues an animal focus for New Year's Eve campaign.

2020 has been a year rife with unexpected challenges and new opportunities, during which the only constant has been rapid change. And so far, 2021 shows no promise of slowing down. Join Adweek for the inaugural Outlook summit, January 26-28, to hear from top marketing, media and tech executives, forecasters and thought leaders on the state of the state, predictions for the road ahead, and tools and strategies that will supercharge growth and revenue in uncertain times. Save your virtual seat.

Many are looking for an escape in a difficult year.

Publicis stunt invited drivers to pull over and grab an alcohol-free beer in Brazil.

The sponsored video by Funny or Die builds on the 'Cooking With Jeff' digital series.

The founder's guiding principle is simple and straightforward—and applies to clients, too.

The persistent marketing move that produced a 40% conversion rate.

The brand’s new probiotic skincare products debuted in 400 Ulta Beauty stores nationwide.