Another day jam-packed with expertise

Discover highlights and what’s still to come

View in browser Hi John Today we welcomed thousands of marketers from across the globe to Day Two of the Festival of Marketing. They discovered how their brands can better serve customers in the short, medium and long term. Keep reading for a taster of the highlights! You can access Festival’s Day One and Day Two content on demand now, as well as the rest of the week’s live sessions, by getting your Digital Festival Pass for £249+VAT today. Video on demand access now includes these standout sessions… How marketing can lead on creating a customer-centric organisation This Headline session revealed how Lego and GSK are tackling the processes, structure, culture, and capability required to better deliver for customers in 2021 and beyond. Lessons from the Crisis: Building a powerful marketing mindset What is a "marketing mindset" and why does it matter? This fast-paced session from Econsultancy’s Stefan Tornquist discussed some of the key attributes and offered specific actions to take, whether you want to address mindset for your team or yourself. Ideas exchange: What an FMCG giant and a disrupter can teach each other about ecommerce The pandemic has accelerated the shift to digital and hastened the need for brands to make their ecommerce offering fit for purpose. Unilever & Not on the High Street discussed the challenges different sectors are facing and how they are adapting. How to deliver better experiences through the downturn and beyond O2’s CMO Nina Bibby unveiled the lessons the brand learned in lockdown and how its team, processes and structure changed to help it meet the challenge of delivering customer experience post-pandemic. Day Three is looking like yet another fantastic chance to gain thought-provoking insights from our expert speakers: A few of our speakers shared a taster of what their session involves tomorrow … Matthew Bushby UK Marketing Director Just Eat Vicki Maguire Chief Creative Officer Havas London Rufus Radcliffe CMO and Director of Direct to Consumer ITV Plus, plan ahead to join these interactive sessions taking place on Thursday. Spaces are extremely limited! WORKSHOP: A VIP audience with Mark Ritson and Tag Thursday 8 October | 10:00-11:30 GMT+1 For C-level marketers, Mark Ritson and Tag’s EMEA CEO, Andria Vidler, will discuss the drivers and means to generate growth. This is your chance to quiz Mark! Find out more | Register your interest WORKSHOP: A CMO in lockdown: the untold truths Thursday 8 October | 15:00-16:30 GMT+1 For C-level marketers, explore what it felt like being a CMO during lockdown. Discuss the challenges you have faced and how to learn and grow moving forwards. Find out more | Register your interest With all this happening, don’t delay! Get your Digital Festival Pass to catch-up on the unrivalled learning that’s already taken place, plus also attend the rest of FoM20 live. If you have any questions, please get in touch and a member of the team will contact you to assist. We hope to welcome you to digital Festival! The Festival of Marketing team festivalofmarketing.com DAY SPONSORS SESSION SPONSORS PARTNERS POWERED BY

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