Hi Colleague — have you reserved your spot at the CREATE Experience, taking place September 19-21 in Denver?

CREATE is your go-to place to learn from the best minds in the business, including the winners of our 2022 CREATORS Awards, who will share their strategies, challenges and lessons learned directly with you on Sept. 20.

Meet the CREATORS class of 2022:

Wendy’s (Brand CREATOR — 201 units or more)

Hear how the brand is reimagining the customer experience both in its restaurants and, increasingly, in the metaverse.

Capriotti’s/Wing Zone (Brand CREATOR — 200 units or less)

Learn how a brand refresh is turbocharging growth for Wing Zone and how both fast-casual brands are leveraging technology and automation.

Ascend Hospitality Group (Independent CREATOR)

The Bellevue, Wash.-based restaurant group will share how its efforts to support and empower employees, including an expanded benefits program and mentorship and development opportunities, are paying off.

Dine Brands (Applebee’s and IHOP) (Marketing CREATOR)

Get a behind-the-scenes look at how a “Fancy Like” viral marketing moment and a playful new loyalty and reward platform are driving a post-COVID rebound for the full-service brands.

Smokey Bones (Operations CREATOR)

See how the barbecue brand is using new digital ordering tech, its first foray into drive-thrus and more “purposeful design” to redefine the full-service restaurant experience.

Bonanno Concepts (Leadership CREATOR)

The Denver-based company outlines how it shows its dedication to employees, including through the hiring of a corporate therapist to support workers’ mental health as well as a tip equity program to ensure fair pay.

In addition to the CREATORS winners, you’ll have the opportunity to learn directly from more than 40 other expert speakers, all while tasting the latest trends, networking with your peers and exploring the award-winning local restaurant scene.

If you’re a restaurant operator ready to connect, learn and grow your business, I want you to attend for FREE as my guest. Use the code SAMOPERATOR at checkout to activate your free pass.*

Still not sure? Check out an exclusive sneak peek of CREATE Experience here.

I’ll see you there.

Best,

Sam Oches

Editorial Director

Nation’s Restaurant News

* Free conference registration is extended for restaurant operators only. Informa/CREATE reserves the right to decline a registration based on qualification and/or capacity.

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