Anheuser-Busch files trademark to be "official beer of esports"

Brand filed trademarks last week

Experts are also wary of a new walled garden

It's not something that can be easily 'fixed' with a quick soundbite

Come hear Fiona Carter in conversation at Adweek's Nextech event on July 24 and 25.

Fractl sees it as a threat to the integrity of its trade

Platform marked the paid ads as 'adult content'