Our latest ad spending and viewership forecasts -
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Hi John,
Having peaked in 2018 and never recovered its pre-pandemic levels, linear TV ad spending is expected to trend downward.
But with connected TV going gangbusters, the combination with linear TV represents a significant growth market. It’s the crux of the opportunity for marketers around sound-and-picture ads connected to TV programming.
Join me (register here!) as I answer the questions below and share opportunities for marketers seeking to reach audiences across fragmented viewing platforms.
How much will US marketers spend on traditional TV advertising in the next four years, and how will spending levels correlate with audience size? As the linear TV picture slowly fades, what does the future look like? What impact will measurement changes and macroeconomic conditions have? Please reserve your seat today for Thursday, June 16 at 2pm ET / 11am PT. I don’t want you to miss out!
This Meet the Analyst Webinar is made possible by Innovid.
See you soon,
Paul Verna
Principal Analyst | | | P.S. Please forward this invite to colleagues and peers who are interested in TV ad and viewership trends.
Interested in sponsoring a webinar? Email [email protected] |
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