Hi John,
The rate that streaming services convert new viewers to advertising varies considerably. Through the first five months of 2023, more than two-thirds of Peacock and nearly one-fifth of Netflix sign-ups opted for advertising, per Antenna.
If streaming services are going to successfully translate high ad prices into substantial company revenue streams, they must add more viewers to their advertising plans.
Join me (register here) as I unpack our latest digital video ad spending forecasts, and how advertisers can allocate spending wisely across digital video and TV into 2024.
Reserve your seat today for Wednesday, November 15 at 2pm ET / 11am PT.
See you soon,
Ross Benes
Senior Analyst
Insider Intelligence |
