The future of ad revenue and measurement attribution -

Hi John,

The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.

Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.

Join us for an upcoming Meet the Analyst Webinar, featuring Nicole Perrin, eMarketer principal analyst at Insider Intelligence, as she examines the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.

Register here for "Ad Measurement & Revenue Attribution: How to Confront Today’s Challenges." Made possible by Infutor Data Solutions, this live-video webinar will explore:

• Why it's critical to audit your metrics and map customer journeys
• Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy
• What data clean rooms are, and what you need to understand about secure data collaborations

Please reserve your seat today for Thursday, May 13 at 2pm ET.

This Meet the Analyst Webinar is made possible by Infutor Data Solutions.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email [email protected]