Download - Hollywood strikes impact the distribution of ad spend -
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Hi John,
It’s been a hectic year for the video industry, with Hollywood strikes, ad revenue softening, and streaming platforms struggling to stay profitable. Netflix is in the best position among legacy streaming platforms, with its revamped sales partnership, an extensive audience, and a cheaper ad-supported tier than its competitors.
Download a complimentary copy of our analyst report, “Digital Video Forecast and Trends Q3 2023: Strikes Shut Hollywood Down, Streamers Raise Prices to Push Ads, and Ad Prices Coalesce.” This report dives into the factors impacting digital video, and offers advertisers guidance for adjusting to these emerging trends. Tips for adjusting your ad strategy and pricing model from leading streamers Insights on ad pricing trends and what to expect as the market stabilizes How advertisers can plan for expected shifts in digital video Receive your copy. This eMarketer analyst report is presented by MNTN.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in digital video ad trends. Thank you! |
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