Hi John,
After a few rough years, the outlook for out-of-home (OOH) ad spending is back on track. This year, US advertisers are expected to spend $9.15 billion on OOH advertising—a significant jump from our 2020 estimates that saw the effects of the pandemic, which decimated outdoor advertising.
Download a complimentary copy of our analyst report, “US Out-of-Home Ad Spending 2023: Digital Out-of-Home Gets Back on Track,” to learn about: - The driving forces behind the increased spending on digital OOH
- The growing OOH ad inventory in physical stores
- Projections on the evolving landscape of traditional and digital ad spending
Receive your copy. This eMarketer analyst report is presented by T-Mobile Advertising Solutions.
Sincerely,
eMarketer Editors |
