[Analyst Report] The TV Ad Measurement Opportunity

What’s standing in the way of holistic metrics? - Hi John,

Combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion this year. All of that growth will come from CTV ad spending.

We invite you to download a complimentary copy of our analyst report, "TV Ad Measurement: Opportunities and Challenges in the Convergence of Linear and Digital TV." In this report, you’ll learn:

The current state of TV ad measurement, and the disruptors that can either encourage or inhibit effectiveness
How a lack of standardization is hampering efforts to achieve measurability across linear and CTV platforms
About opportunities for companies that successfully harmonize linear and CTV ads

Receive my copy. This eMarketer report is presented by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in the effectiveness of TV ads. Thank you!

This email was sent to [email protected]. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 Privacy Policy