Hi John,

Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year, according to our forecast. There are a variety of ways that advertisers can target audiences on mobile, especially in-app, like with virtual goods, subscriptions, and more.

Download a complimentary copy of our analyst report, “Mobile App Monetization 2023: In-App Purchases Resume Growth but Still Trail Advertising.” You’ll gain sales and spend projections for the new year, and seven ad opportunities to watch, including subscription tiers, retail media, generative AI, and more.

This Report is made possible by InMobi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in mobile advertising forecasts. Thank you!

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