Hi John,

The retail media gold rush is giving way to a more measured reality. US retail media ad spending will hit $71.63 billion in 2026 according to EMARKETER’s forecast—impressive growth, but at a decelerating rate that signals a new chapter for the industry.

Download our analyst report, “Future-Proofing Retail Media for the Next Chapter.” Inside, we explore critical challenges facing retail media networks, including why the Amazon playbook isn't universally applicable to smaller networks, how advertisers often have more media expertise than the retailers selling to them, and the organizational conflicts that are emerging as retail media disrupts traditional retail hierarchies.

GET YOUR COPY

Sincerely,
Sarah Marzano
Principal Analyst
EMARKETER

Compliments of Ibotta.