How networks are adapting to economic shifts, off-site growth, and the rise of programmatic
Hi John, Retail media growth rates may be normalizing, but the channel's influence on digital advertising continues to expand. Download our new analyst report, “Retail Media Forecast Update H1 2025,” to discover how retail media networks are navigating market maturation, economic pressures, and format diversification to maintain momentum. Inside, we unpack EMARKETER data on the strategic shifts in off-site expansion, programmatic adoption, and format allocation reshaping the retail media landscape. AVAILABLE NOW Sincerely, Sarah Marzano Principal Analyst EMARKETER Compliments of Inmar Intelligence. |
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