Hi John,

This year, political ad spending will have a bigger effect on linear TV ad spending than the Summer Olympics. NBCUniversal has reportedly booked an impressive $1.25 billion in ad commitments for the upcoming Paris games, but that’s nowhere near the broad jump of the $7.06 billion that will be spent on US linear TV political ads.

To learn more, download a free copy of our analyst report, “US TV and Connected TV Ad Spending Forecasts H1 2024.” You’ll discover the trends influencing TV advertising, including what these shifts mean for both ad pricing and inventory.

This EMARKETER analyst report is presented by StackAdapt.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in reallocating their TV ad spending. Thank you!