Hi John,
While 2023’s banking ad landscape saw dips in demand, big shifts by major banks could change the trajectory in 2024. Are you positioned to maximize your ad dollars in the new year?
Download a complimentary copy of our “US Banking Digital Ad Spending 2023: Banks Can Weather the Slowdown by Maximizing Ad Dollars” analyst report. You’ll get insights about this year so far, as well as 2024 projections to recalibrate your campaigns.
You’ll learn: - Why bank marketers are turning to digital media despite tight ad budgets
- Winning strategies, like reprioritizing brand marketing, increasing connected TV investments, and targeting
- Consumer consumption trends that your budget should be aligned with
Receive your copy. This eMarketer analyst report is presented by LiveRamp.
Sincerely,
eMarketer Editors |
