Also: Culture Brands' work to help brands uplift, empower stories for African Americans Sources claim the trade organization ended the relationship amid frustration with developments.
| Sources claim the trade organization ended the relationship amid frustration with developments. Additional coverage: When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry. By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. More in this Digiday+ Marketing Briefing. The production company behind Netflix’s “The Night Agent” and the latest “Scream” films is already having to adapt to a potential work stoppage, its co-CEO said on the Digiday Podcast. Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets. Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about Enterprise-grade CDP data ingestion and activation capabilities are helping brands develop highly engaging, personalized campaigns and product experiences. Produced in partnership with Marketecture. By analyzing how gamers define a premium game as well as how advertisers see premium advertising within the space, marketers can identify successful in-game ad placements to create their own premium experiences. Sponsored by Activision Blizzard. Download this guide to learn how marketers are using predictive segmentation to drive greater audience engagement. Sponsored by Mailchimp. | | |
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