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Best Practices in Sales & Marketing
Staging entryways with style and charm Removing personal items like photos from entries helps avoid a disconnect with prospective buyers, while storage solutions, mirrors and seating create an inviting feel, real estate professionals say. A fresh coat of paint on the front door, updated hardware or an entirely new door also make a good first impression. Full Story: Homes & Gardens (7/4)
How buyers are finding deals in high-priced areas The strategy of buying the worst house in the nicest area comes with rewards but also risks as repairs and upgrades eat into potential gains. Variations of this strategy include buying the smallest home in the neighborhood or a rundown home in a well-established community. Full Story: Realty Biz News (6/30)
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30 agents changing the industry That's a great way to describe the 2022 class of 30 Under 30. These young professionals have persevered through unprecedented inventory shortages and consumer demand—during a pandemic that shifted lifestyles and mindsets—and taken bold steps along the way to achieve success. Full Story: REALTOR® Magazine (7/5)
Flood insurance costs scuttle deals in hurricane-prone areas Agents in the New Orleans area are seeing multiple factors get in the way of closings, including rising mortgage rates, flood insurance costs and inflation. "You can work with the system if you know where it's going, but when rates go up dramatically, that hurts people in a lot of ways, and not just in home buying," said Jim Kerrin, a real estate professional with Latter & Blum in New Orleans. Full Story: The Times-Picayune | The New Orleans Advocate (7/4)
Technology & Innovations
Panel discussions highlight sustainability in real estate Dana Schneider of Empire State Realty Trust, Ben Myers of Boston Properties and Sarah King of Kilroy Realty were among the participants in recent panel discussions focusing on sustainability and environmental, social and corporate governance. The conversations touched on several topics, including New York City legislation, tenants' needs and the overlap between sustainability and good business. Full Story: Commercial Observer (6/30)
Missouri law tackles discriminatory covenants in old deeds A new Missouri law requires all discriminatory covenants to be removed from newly recorded deeds. Missouri is the latest state to enact a law aimed at removing problematic language from older home deeds, joining California, Connecticut, Illinois, Maryland and Virginia. Full Story: Missouri Independent (Jefferson City) (6/30)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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