How did we get to the point where one of the biggest web advertising heavyweights is withdrawing its support for third-party cookies, and where do we go from here?
In this briefing, we look at the recent developments that led to the current situation, the stances being taken by key industry players, and the alternatives that promise to balance privacy with marketing effectiveness.
Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend.
Novatiq is a provider of privacy-by-design ID for digital advertising. We speak to the company’s co-founder and chief platform officer, Tanya Field, to find out about her role, advice on working from home, and what she sees in store for the advertising industry going forward.
Optimising Marketing Spend Best Practice Guide Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’.
Digital Transformation Monthly – March 2021 Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Early bird passes are now available.
