Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day and IHOP made sure everyone on ...
An Inside Look at IHOP's Social Media War Room on National Pancake Day Tweets on fleek By Katie Richards Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day and IHOP made sure everyone on ... Read more »
Blackboard Co. Wants to Be the Biggest Small Agency in America Austin shop counts Pabst, Dell and Sylvania as clients By Lauren Johnson Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Read more »
Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands Aims to simplify the holding company's structure By Katie Richards A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, Publicis Media, ... Read more »
MullenLowe Will Think Globally for Newly Added Hyatt Hotels IPG shop wins competition for creative responsibilities By David Gianatasio Expanding its travel and hospitality portfolio, MullenLowe has added global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International. Read more »
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