Options range from redirecting dollars to networks’ other inventory to postponing deals to asking a network to release an advertiser from a commitment.
| Television’s most prized programming -- live sports -- is off the air for the foreseeable future. With March Madness canceled, the NBA, NHL, MLB and Nascar seasons put on hold and events such as the Masters and the Kentucky Derby postponed, advertisers and TV networks are scrambling to make up for the lost ad impressions. Read more below. Options range from redirecting dollars to networks' other inventory to postponing deals to asking a network to release an advertiser from a commitment. Hunger for information and interest in supporting the news are driving strong subscriber growth for news publishers. Agency employees are balancing work and family at home as social distancing to curb the spread of the coronavirus changes everyday life. Former 360i CEO Bryan Wiener recounts how he found a way through the financial crisis to put the agency in position for growth -- and how those lessons can be applied to the current crisis. Other things to know about Speedo is offering consumers the ability to subscribe to its swim analyzing app, Speedo On, in an effort to drive customer loyalty and retention. The app provides subscribers data points like pace, speed, distance, stroke count, heart rate and calories burned. Sponsored by Recurly. Publishers, retail and DTC brands are leveraging predictive scoring and cross-channel segmentation to deliver individualized customer experiences. Sponsored by BlueConic. | | |
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howdy! howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The saddest generation: Why Gen Z is the most anxious generation ever | | “I’m anxious all the time. Being in school. Feeling pressure to have a social life. Politics. My friend is studying abroad in Spain and I read a story on Twitter about someone who got their kidney stolen in Spain. The coronavirus. Everyone I know has cancer.” | | |
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