DAILY SCOOP

World Series bet is PR win and Twitter’s subscription ideas

Plus: Don’t hit golf balls into the Grand Canyon.

WRITING & EDITING

A simple story hack to make anything more interesting

It’s as simple as ABT.

PR

Findings from the 1st Ragan Research Awards: ESG narratives on social media

New insight into how employees view ESG.

STORYTELLING

Philosophy of empathy: Lessons from NBCUniversal’s Joe Benarroch at Ragan’s Future Comms Conference

Build your stories as rallying points, internally and externally.

MARKETING

The art of in-the-moment marketing and strategy with TEAM LEWIS

Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.

DAILY SCOOP

Bed, Bath & Beyond’s breach non-reaction, Spirit Halloween wins with meme and more

Plus: PR specialists are a hot commodity in elections offices.

SOCIAL MEDIA

6 social media updates you need to know about this week

Including updates about TikTok, YouTube, Twitter, Meta and Netflix.

MEDIA RELATIONS

How earned media drives consumer behavior: Relevance and headlines

Part 2 in a series from Onclusive based on an analysis of more than 100,000 articles.

DAILY SCOOP

Air Canada’s seat sizes, what $20 a month will buy you on Twitter and more

Also: Ye makes his first apology for antisemitic comments.

MEDIA RELATIONS

3 tips for planning your next epic PR event

Setting a world record takes careful planning.

SOCIAL MEDIA

Secrets to success on social media and beyond

Marketing is about human connection.

PR

What I know for sure (about communications)

Communications Week Board Members share wisdom.

DAILY SCOOP

Musk officially owns Twitter, effectiveness of painting protests and more

Also: How keeping your workers engaged helps promote your company.

BRAND JOURNALISM

Ragan Awards: How TD Stories made leap from outdated newsroom to storytelling success

TD Bank’s traditional newsroom press room wasn’t meeting their audiences’ needs, but a move to TD Stories created an engaging hub.