Amid retail media FOMO, how can the smaller players compete? Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
How data privacy gives digital marketing a new purpose Brands are now expected to deal with personal data on the individual's terms, which means they need to adapt their digital marketing approach, but this also creates an opportunity to reappraise the role digital can play. Sponsored by Meta.
Join us on 27th April at King's Place, London to listen to keynote speeches from CMOs and Heads of Digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Customer Data Platforms Best Practice Guide CDPs are powerful tools that unify data and give businesses a 360 view of the customer, enabling personalisation at scale and in real time. This best practice guide looks at their key features and benefits and provides a step-by-step guide to implementation.
Social Quarterly: Q1 2023 The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.
