Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious.
Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious.
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Advertising on platforms is becoming a bit of a magic show, courtesy of AI. TikTok is the latest to join the spectacle. Lego is recruiting to boost in-house media capabilities. This latest upfront cycle served as “a reset year” for streaming ad pricing, UM Worldwide’s chief investment officer Marcy Greenberger said on the Digiday Podcast. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. More in this Digiday+ Marketing Briefing. Other things to know about Join us at the Digiday Programmatic Marketing Summit in Nashville, December 3-5, for three days of networking and insightful sessions exploring the most pressing topics in programmatic. Book your passes now — prices rise October 22. Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian. As companies get comfortable with one-to-one collaboration, multi-party opportunities are materializing to reimagine how organizations conduct measurement. Sponsored by LiveRamp.
Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious.
Oracle’s exit from ad tech is an opportunity to gain a competitive edge by assessing new partners that will help marketers find and connect with audiences more efficiently.
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Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.
A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race.
