| | | | | American Idol Is Officially Returning Next Season, but ABC, Not Fox, Is Behind the Revival The network is hoping for a spark from the former ratings juggernaut By Jason Lynch Just one year after its "farewell season," American Idol will be returning to broadcast TV. But when the popular music competition series comes back next season, it will air on ABC, not FOX, where the show ran for 15 seasons. ABC announced this morning that it has closed a deal with producers FremantleMedia North America...
Read more » | | | | | | | | | | | | | | How YouTube Red Laid the Groundwork for Google’s Huge Ad-Supported Videos Initiative Chief business officer Robert Kyncl dishes on his latest project By Christopher Heine Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce 40 ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...
Read more » | | With Newly Promoted Leaders for News, Programming and HR, Fox News Is Trying to Define Its Next Era Longtime vets tapped to help get cable net back on track By Chris Ariens There's nothing a news outlet hates more than being the news. For Fox News Channel, it's been nine months of lurid headlines involving sexual harassment, racial discrimination, abrupt dismissals and stacks of lawsuits. And then there's the loss in ad revenue and brand equity. Harris Poll's annual EquiTrend study, out last week, found Fox News...
Read more » | | Fox News Taps Horizon Media’s Marianne Gambelli as New Ad Sales Chief She'll also oversee sales for Fox Business beginning May 22 By Jason Lynch One of 21st Century Fox's two ad sales chief vacancy has been filled. Fox News has picked Marianne Gambelli, Horizon Media's chief investment officer, to replace Paul Rittenberg, who announced last February he would be stepping down after more than two decades on the job. As president of advertising sales, she'll oversee sales for Fox...
Read more » | | | | | Scripps-Owned Newsy Will Produce a 2-Hour Daily News Show and 3 New Series Mizzou journalism school helped get Newsy off the ground in 2008 By Chris Ariens As it approaches its ninth anniversary, video news network Newsy has ambitious plans for the future, even as it honors its J-school roots. At its NewFronts presentation on Monday, Newsy announced three new series, a new two-hour live news show, several new advertising deals and a new partnership with data-management platform Tru Optik that will...
Read more » | | Vice’s NewFronts Presentation Focuses on Its High Audience Retention Rate Viceland successfully brought native advertising to TV By Sami Main During its NewFronts presentation in New York on Friday, Vice highlighted the ways its new form of advertising resonates with viewers and readers. Reducing ad load has been a goal for Viceland, Vice's cable and streaming network, in addition to more premium content. "We set out to make the network as experimental as possible," Guy...
Read more » | | Here’s What’s Bringing Rival TV Networks Together at Last Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep...
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