American Girl offers doll to highlight hearing loss; Top stories from 2019; Writing tips; and more

MORNING SCOOP

Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads

Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.

WRITING & EDITING

Flabby writing? Try these 7 tips for toning and trimming text

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.

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PR Daily top stories of 2019: Nos. 1–10

It’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks.

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10 books every leader should read in 2019

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.

COUTNDOWN

Tesla responds to viral video of exploding car with video of its own

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.

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PR crises that have defined 2019

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

PR DAILY AWARDS

Did your digital campaigns and projects stand out online?

Enter PR Daily’s Digital Marketing & Social Media Awards by Jan. 24 to earn recognition for your impressive digital communications.

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6 tips to help shy speakers make strong presentations

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.

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Social media dos and don’ts for 2019

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.

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7 signs your audience hates your engagement strategy

Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?

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7 social media trends to watch out for before 2020 hits

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on.

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5 ways to integrate your offline and online marketing strategies

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.

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5 social media trends to watch in 2019

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.

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Gillette faces backlash over campaign addressing #MeToo movement

The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.