American Airlines faces job cuts for 19,000; Going beyond your wellness program; Crisis lessons form air pilots; WFH tips; and more

COVID-19

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.

CRISIS COMMUNICATIONS

7 things PR pros can learn from airplane pilots

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.

COVID-19

Why workers need more than wellness benefits and initiatives

Perks and programs are great, but employees want leaders who express genuine care, compassion and appreciation for their labor.

A DAY IN THE LIFE

Dashlane’s Joel Johnson shares survival tips for WFH

This comms veteran, with a long history in tech, argues that a little less screen time is what we all need right now. Here’s his take on the answers to our current crisis.

PR DAILY AWARDS

Friday is your last chance to enter Ragan’s Video, Visual & Virtual Awards

Submit your work by the late-entry deadline this Friday, Aug. 28, at 11:59 p.m. Central time. Don’t miss out on your opportunity to earn recognition for your wonderful work.

PR INDUSTRY

4 steps for PR pros to gain credibility among top-tier execs

Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.

DAILY SCOOP

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.

PR INDUSTRY

A PR pro’s guide to search engine strategy

A new download offers a digestible roadmap for success.

PR

Why CEOs botch media interviews—and ways you can help them

Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.

STORYTELLING

5 storytelling lessons from Square’s COVID-19 campaign

The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.

DAILY SCOOP

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.

CRISIS COMMUNICATIONS

How to manage and mitigate writing-related anxiety

Take breaks throughout the day, get plenty exercise, and be kind to yourself.

STORYTELLING

5 storytelling lessons from Beyoncé’s “Black is King”

The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age.

CRISIS COMMUNICATIONS

How ‘WFH’ has brought clients and colleagues closer together

The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.