This year on Election Day, a number of ad agencies will, for the first time, close their (virtual) doors and give employees the day off to vote. For some, the change was spurred by employees’ worries about the potential issues -- like congested polling or needing extra time between voters so that coronavirus restrictions can be met -- that could crop up while trying to vote during the pandemic. And a number of agency leaders expect to continue to give employees Election Day off going forward. Read more below. Other things to know about | | |
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| Future of Work | | | | Giving employees a full day off to vote is new this year for a number of agencies including Eleven, Fortnight Collective and Muhtayzik / Hoffer. | | |
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howdy! | The Programmatic Marketer | | | | MediaMath said in a statement it is confident it ‘will find a mutually beneficial solution with Vizio in a short time.’ | | |
| Sponsored by Piano | | | | As the demise of cookies accelerates the decline of third-party data, brands are turning to content strategies common in the world of digital publishing to engage with audiences and generate fully consented alternatives. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media, marketing and retail professionals think a Biden presidency would be better for the economy than another Trump term. | | |
| Sponsored by Verizon | | | | Join this new webinar on November 5 at 10 a.m. ET (3 p.m GMT) with Verizon Media and OMD to discover the ways agencies are adapting employee skill sets and client servicing models to proactively build a programmatic future. | | |
howdy! | Beyond Ads | | | | Tighter metrics has sped up The Telegraph’s subscriptions strategy which is the primary goal. | | |
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| Sponsored by InMobi | | | | New research finds that 36 percent of mobile video ad dollars went to gaming apps in Q2 — nearly 30 percent more than any other category. | | |
howdy! | Content & Commerce | | | | Getting people to tune into a virtual event, let alone pay for one, is a challenge that many publishers are facing right now. | | |
howdy! | Marketing on Platforms | | | | The direct-to-consumer shapewear company, which was founded in 2018, found that advertising on television helped boost brand awareness. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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