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To succeed on Amazon — especially at a moment of crisis when volume, demand, and supply of most things that can be purchased remotely and delivered are experiencing unprecedented transformation — brands need a nuanced understanding of their target audience, their shopping behaviors and their purchasing priorities. This study aims to arm brands with the data they need to forge a successful strategy that starts on Amazon, helps ensure short-term success and then leads to long-term best practices. For the third year in a row, our study examines pressing topics for brands selling on Amazon — and includes trend data to inform decision-making. You’ll get exclusive insights on: Whether top sales events like Prime Day and Black Friday move the needle on salesHow loyal shoppers are to brands they find on Amazon, and how willing they are to try something newWhich touchpoints shoppers use to interact with Amazon — and whether Alexa does any shoppingWhether Amazon’s paid ads are effective at engaging consumersHow wary shoppers are when it comes to bogus reviews and counterfeit productsWhat’s more important - cost or free shipping DOWNLOAD NOWOne Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up for updates about Digiday's partner programs. Change your preferences below to stop receiving them or unsubscribe from ALL Digiday email. Share Tweet Share Forward Preferences | Unsubscribe |
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