The Amazon Echo Show, the audio and video product launched in May, is years away from being a niche product. Here's why large publishers, including CNN, Time Inc. and CNBC, have already invested resources into it.

"With this hybrid situation, it is hard to understand what levers we should pull and how high we should bid." An influx of first-price auctions in programmatic has many ad buyers questioning their bidding strategies because they aren't sure which auction type they're participating in.

In December, Snapchat had 8 million daily users in France. Now, four more publishers there -- Vogue, MTV, L'Express and Society -- are joining Discover and hoping to tap into that audience.

In 2009, Crispin Porter + Bogusky created a campaign for Burger King that broke nearly every rule in the marketing playbook, the Whopper Sacrifice. Subscribe to Digiday+ to read the story of the award-winning campaign, from the people who lived through it.

Publicis Groupe CEO Arthur Sadoun held a Twitter chat this week to try and clear up questions about Marcel, the company's AI platform that it announced at the Cannes Lions to much confusion. The problem: People still don't know what Marcel is or its purpose.

The final deadline to enter the Digiday WorkLife Awards, which honor the best workplaces in media and marketing, is tomorrow at midnight. Before you head off for the long weekend, submit your entries here.

If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. Get the guide to learn how to find the best ad networks and avoid the worst. Sponsored by TUNE.